![](https://www.lolotheo.com/wp-content/uploads/2023/02/TypeLaw-logo-FINAL-yellow-01.png)
Typelaw Brand & UX
Brief formatting matters. Your reputation as an attorney to both your client and the judge is reflected in your work.
LoloTheo created a brand identity for Typelaw inspired by the past – vintage legal typewriters and multi-colored highlighters – but positioned to disrupt a legal industry entrenched in tradition.
The product UX focuses on speed, accessibility, and ease-of-use to format citations & build tables in <6 minutes, allowing lawyers to spend more time refining their argument and writing a better brief.
Brand Strategy
Creative Direction
Logo
Identity System
Illustration
UX/UI Design
![](https://www.lolotheo.com/wp-content/uploads/2023/02/Typelaw-4-WallPosters.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/Typelaw-Brand@2x.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/Typelaw-Website.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/Typelaw-Illustration@2x.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/Typelaw-Hat.png)