Typelaw Brand & UX

Brief formatting matters. Your reputation as an attorney to both your client and the judge is reflected in your work.

LoloTheo created a brand identity for Typelaw inspired by the past – vintage legal typewriters and multi-colored highlighters – but positioned to disrupt a legal industry entrenched in tradition.

The product UX focuses on speed, accessibility, and ease-of-use to format citations & build tables in <6 minutes, allowing lawyers to spend more time refining their argument and writing a better brief.

Brand Strategy
Creative Direction

Identity System
UX/UI Design

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