![](https://www.lolotheo.com/wp-content/uploads/2023/02/FOAF-Project_1@2x.png)
F.O.A.F. Brand
Golf is better with friends. It’s even better when friends recommend other friends who share the same values and competitive spirit. Thus, Friend of a Friend Golf Association was born – a member-curated social club featuring yearly trips and events.
LoloTheo created the Friend of a Friend lifestyle brand to capture the culture of good-natured fun, sharp competition, and aspirational luxury of golfing with your friends. This is a brand designed to be at home at the clubhouses, at the club, or simply around the house.
Brand Strategy
Naming
Creative Direction
Logos
Illustration
Apparel
Product Design
![](https://www.lolotheo.com/wp-content/uploads/2023/02/FOAF-polo.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/FOAF-Logos@2x.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/FOAF-Identity@2x.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/FOAF-BallSleeve.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/FOAF-VegasBadges.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/FOAF-Beer.png)
![](https://www.lolotheo.com/wp-content/uploads/2023/02/FOAF-coffee.png)