F.O.A.F. Brand

Golf is better with friends. It’s even better when friends recommend other friends who share the same values and competitive spirit. Thus, Friend of a Friend Golf Association was born – a member-curated social club featuring yearly trips and events.

LoloTheo created the Friend of a Friend lifestyle brand to capture the culture of good-natured fun, sharp competition, and aspirational luxury of golfing with your friends. This is a brand designed to be at home at the clubhouses, at the club, or simply around the house.

Brand Strategy
Creative Direction


Product Design

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