The Penny Pack App

Change the stigma: 75% of girls are unprepared for their first period, and 43% of women say that the experience of their first period scared them. The Penny Pack helps parents create confident, ready girls through a personalized gift that helps teach a girl about her period before it starts.

LoloTheo worked with The Penny Pack to create an e-learning platform that helps empower girls in an age-appropriate way, powered by content, videos, quizzes, and on-demand advice for girls from the Docs at Girlology.

The Penny Pack was included in the MoMA Design Store Design Innovations for Women Pop-Up exploring the evolution of everyday products conceived to improve and enrich the lives of women through good design.

Creative Direction
Product Design
UX/UI Design

Signage & Environment

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