Established in 1993 by the University of North Carolina, the mission of Carolina Masters Rowing is to promote, compete, and educate people in the sport of rowing.

LoloTheo took a deep dive to understand the culture and aesthetics of the rowing community, getting a first-hand experience of the team and its competitive environment. The end result is a modern, exciting brand that can grow the team in the near term, but also stand the test of time.