Carolina Masters Brand

Established in 1993 by the University of North Carolina, the mission of Carolina Masters Rowing is to promote, compete, and educate people in the sport of rowing.

LoloTheo took a deep dive to understand the culture and aesthetics of the rowing community, getting a first-hand experience of the team and its competitive environment. The end result is a modern, exciting brand that can grow the team in the near term, but also stand the test of time.

Identity System

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